Relevance of On-Board Advertising
The cost of media space in environments such as airports is exorbitant with significant media clutter – the questions which need to be posed are:
“Do passengers absorb any communication in their rush to finish last minute cell calls as they proceed to the check-in counters / gates for departure and on arrival whilst attempting to leave the airport?”
“In their rush to check-in and disembark (normally stressed), are they in any mood to absorb communication directed at them?”
For these reasons, the relaxed and quiet environment of mealtime on board represents the ideal time to communicate with passengers.
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